Table Talks: Audience

  • Friday – 10:30 AM – 12:30 PM
  • Rodrigue Gallery - 1st Floor | Sheraton
  • #ONA19TableTalks

Consistently ranked among the best experiences of our conference, this series of participatory, inspiring conversations will address challenging topics in your area of expertise. Participants are able to choose their own conversations and collaborate with the brightest minds in their fields to explore new ideas on common issues.

Head to the room that has the topics that interest you most, sit anywhere and our trained facilitators will you give you (very brief!) instructions on how Table Talks will work.

This session is designed for:

  • Everyone! There's something for everyone at the ONA19 Table Talks sessions

Table leads:

  • Ashley Alvarado, Director, Community Engagement Southern California Public Radio (KPCC + LAist) - Engaging communities in census 2020 conversations
  • Michelle Baruchman, Engagement Editor, The Seattle Times - How to plan and host in-person events for a news-consuming audience
  • Mandy Hofmockel, Deputy Editor - News, Newsday.com, Newsday - Growing subscriptions/membership through newsletters
  • Dan Oshinsky, Director of Newsletters, The New Yorker - Helping news organizations tackle issues such as growth, engagement and metrics related to newsletters
  • Alyssa Passeggio, Director of Audience Development, NJ Advance Media (NJ.com & The Star-Ledger) - What is the best, most different or exciting social media campaign you've seen or worked on this year?
  • Elaine Piniat, Audience Engagement Editor, Newsday - Everyone says social media is at the top of the funnel, but can it really move the needle and motivate readers to subscribe?
  • Alexandra Ptachick, Audience Editor, Emerging Platforms, USA TODAY - Manually tracking data - engagement, clicks, retention, views, etc. - for content on new social platforms that don't have analytics tools, yet
  • Lilah Raptopoulos, US Head of Audience Engagement, Financial Times - Involving your community in your reporting
  • Kristy Roschke, Managing Director News Co/Lab, Arizona State University - Why journalists should help their audiences become more news fluent, and how that can lead to greater trust.
  • Megha Satyanarayana, Senior Editor, Chemical & Engineering News - Engaging and building audience as a niche publication
  • Talia Stroud Director, Center for Media Engagement University of Texas at Austin - How to measure and influence audience trust
  • Ernie Ting, Founder/CEO, CivImpact Labs - How can we successfully engage politically-conservative audience members in our local community or nationally?

Speakers

Ashley Alvarado - Director, Community Engagement, Southern California Public Radio (KPCC + LAist)
@ashleyalvarado | http://www.scpr.org

Michelle Baruchman - Engagement Editor, The Seattle Times
@mlbaruchman | http://www.michellebaruchman.com

Mandy Hofmockel - Deputy Editor - News, Newsday.com, Newsday
@mandyhofmockel | https://www.newsday.com/

Alyssa Passeggio - Director of Audience Development, NJ Advance Media (NJ.com & The Star-Ledger)
@apasseggio |

Elaine Piniat - Audience Engagement Editor, Newsday
@epiniat |

Alexandra Ptachick - Audience Editor, Emerging Platforms, USA TODAY
@alexptachick | http://usatoday.com

Lilah Raptopoulos - US Head of Audience Engagement, Financial Times
@lilahrap |

Kristy Roschke - Managing Director News Co/Lab, Arizona State University
@roschkekj | http://newscollab.org

Megha Satyanarayana - Senior Editor, Chemical & Engineering News
@meghas | https://cen.acs.org/index.html

Talia Stroud - Director, Center for Media Engagement, University of Texas at Austin
@TaliaStroud | https://mediaengagement.org/

Ernie Ting - Founder/CEO, CivImpact Labs
@ernieting | http://civimpact.com

Moderators

Melisa Goh - Head of Planning, AJ+
|

Julia B. Chan - Managing Editor, Digital, KQED
@juliachanb | http://kqednews.org

Fergus Bell - Journalist/Strategist, Dig Deeper Media/Pop-Up Newsroom
@fergb | http://digdeepermedia.com

Social Conversation