Alyssa Passeggio

  • Director of Audience Development
  • NJ Advance Media (NJ.com & The Star-Ledger)

Alyssa Passeggio is Director of Audience Development at NJ Advance Media, the local news organization behind NJ.com, lehighvalleylive.com and This Is Philly. Alyssa develops strategy for audience engagement, social media and video while also keeping audience experience and insights at the top of conversations across the company.

In her four years at NJ Advance Media, she’s overseen the social, video and multimedia teams and held a producer role on the website. Before that, Alyssa worked in editing roles at The Express-Times and The Jersey Journal.

Alyssa is fiercely loyal to New Jersey, calls the Lehigh Valley home and carries a hint of a New York accent. She is passionate about local news, appreciates podcast recommendations and would love to see photos of your dog.