How to Make Facebook Work for Your Local Newsroom

Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics to do it. Come for the analytics strategies and walk away with ideas tailored and manageable for small and local newsrooms.

This session is designed for:

  • Newsroom leaders looking for a network of support and accountability
  • Engagement editors seeking tips, strategies, goals and ideas
  • Anyone convinced social can be effective for small and local audience development


Alyssa Passeggio
Director of Audience Development, & The Star-Ledger

Elaine Piniat
Audience Engagement Editor, Newsday

Emily Ristow
Loyalty & Engagement News Director, Milwaukee Journal Sentinel
@emilyristowVisit Website

Session Audio

Social Conversation