How to Make Facebook Work for Your Local Newsroom

  • Thursday – 2:30 PM – 3:30 PM
  • Borgne - 3rd Floor | Sheraton
  • #ONA19FB

Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics to do it. Come for the analytics strategies and walk away with ideas tailored and manageable for small and local newsrooms.

This session is designed for:

  • Newsroom leaders looking for a network of support and accountability
  • Engagement editors seeking tips, strategies, goals and ideas
  • Anyone convinced social can be effective for small and local audience development


Alyssa Passeggio - Director of Audience Development, NJ Advance Media ( & The Star-Ledger)
@apasseggio |

Elaine Piniat - Audience Engagement Editor, Newsday
@epiniat |

Emily Ristow - Loyalty & Engagement News Director, Milwaukee Journal Sentinel
@emilyristow |

Social Conversation