Emily Ristow is Loyalty and Engagement News Director for the Milwaukee Journal Sentinel. She has helped develop and oversees the Journal Sentinel's strategy to increase its loyal audience and to increase its number of digital subscribers.
She coaches journalists on audience-focused thinking, social listening and digital storytelling techniques.
Emily also oversees the newsroom's engagement strategy across digital platforms, including its sites, apps and social media accounts. She developed the Journal Sentinel’s social media strategy, and under her direction, the Journal Sentinel grew its Facebook reach by six times in a year.
Previously, Emily was the Journal Sentinel’s social media editor. She’s also worked as a digital producer, copy editor and print designer. She graduated from the University of Missouri with degrees in journalism and political science.