ONA19 guide to sponsored sessions

From conversations about building trust and changing biased systems, to understanding best practices and tricks of the trade for some of the tools you know and love, ONA19’s sponsored sessions offer even more opportunities to learn and engage with your fellow attendees.

Some of these sessions require RSVPs, so please take note!

Wednesday, Sept. 11 (Pre-Conference)

5:30–8 p.m.: Welcome Session and Reception: Building a Future for Local News, hosted and sponsored by Knight Foundation. On the eve of ONA19, please join a welcome reception and discussion with local news innovators on how they are providing inspiration and hope for the future of news. This event is open to all registered attendees ONA19, regardless of pass type, as well as guests with credentials for the NLA/APME News Leadership Conference. RSVP is requested for the pre-event reception from 5:30-6:30 p.m. and the programming to follow.

Thursday, Sept. 12

1–2 p.m.: Lessons From the Instagram Local News Fellowship, sponsored by Facebook Journalism Project. In June 2019, Instagram and the Missouri School of Journalism kicked off the Instagram Local News Fellowship. This panel features one of the student fellows and two of our newsroom mentors on the outcomes of this initiative and takeaways for other organizations who are establishing their own Instagram strategy to attract younger readers and subscribers.

2:30-3:30 p.m.: How Are Journalists Building Trust in Underserved Communities? Sponsored by Knight Foundation. Join for a conversation sharing different approaches reporters are using to build trust in Detroit, Oakland and Philadelphia.

4:00-5:30 p.m.: Changing Biased Systems in Newsrooms, sponsored by Women’s Media Center. This session will address what can be done to make institutional change and better reflect the needs of a diverse population and workforce in media.

Friday, Sept. 13

10-11 a.m.: #TwitterForNews: An Inside Look, sponsored by Twitter. Join this session to hear about the latest Twitter tools and features, and find out how journalists and audience teams are using them to discover, cover and break news.

10-11 a.m.: The Art of the Pitch, sponsored by NBCUniversal. Hear from some of NBC’s senior newsroom leaders about what makes for a successful editorial pitch. In addition to tips from the panel, attendees have the opportunity to pre-submit their pitches for consideration.

11:30 a.m.-12:30 p.m.: Rapid Evolution of Content Creation in WordPress: The Best of the New Block Editor, sponsored by WordPress.com VIP. Join the WordPress VIP team as they share the best and brightest uses of the new WordPress block editor (codenamed Gutenberg) so far, get you up to speed on the WordPress roadmap and show you what’s possible as you make your own plans to take full advantage of the new editorial experience.

1-2 p.m.: CrowdTangle Trends Report: How Is Local News Performing on Facebook in 2019? Sponsored by the Facebook Journalism Project. This session will debut CrowdTangle’s report analyzing how local news in performing so far in 2019, as well as share publisher experiences launching new initiatives promoting loyal engagement strategies and community-focused journalism.

2:30-3:30 p.m.: JSK Local News Showcase, sponsored by John S. Knight Journalism Fellowships at Stanford. Delve into the work of Stanford’s Big Local News, which collects, processes and shares hard-to-find government data and partners with news organizations on investigative projects, and the Red Press Initiative, which seeks to demystify issues surrounding free speech, free press and access to information in Indian County.

4-5 p.m.: Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement, sponsored by Chartbeat. Chartbeat’s chief of data science shares key opportunities for publishers as they evolve strategies around acquisition, user experience, conversion and content attribution.

Saturday, Sept. 14

11:30 a.m.-12:30 p.m.: Opportunities in Local TV News: More than TV, More than Local, sponsored by Hearst Television. In this session, learn about how local television providers are investing in newsrooms and digital staff, rethinking how broadcast news is told across platforms, creating digital content on a national level, and experimenting with new digital startups at Hearst.

1-2 p.m.: Decision 2020: The Immersive Election, sponsored by Yahoo! News. Join Yahoo News and partners from around the industry to hear about ideas, issues and opportunities in the XR space, as well as how the 2020 elections are gearing up to be the first immersive election.

3-4 p.m.: Breaking Down Revenue Growth: User Engagement and Subscription Management, sponsored by Viafoura and MPP Globall. Join industry experts at the ONA19 conference in New Orleans for a workshop on the best engagement and subscription practices for running a profitable platform. Reserve your spot ahead of time for a chance to win $500. Winners will be announced at the workshop.