Getting People to Pay for Local News Online

Going beyond page views and duration, analysts with Northwestern's Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will present research findings that detail who pays for local news online, and why.

This session is designed for:

  • Newsroom leaders looking to capture the metrics that better correspond to a reader-pay model
  • Publishers interested in what motivates readers to pay, and the consumption habits of those that do
  • Anyone seeking to understand the state of play in local news online


Christine Taylor
Managing Editor, Audience, Chicago Tribune
@chrissywtaylorVisit Website

Audrey Cooper
Editor in Chief, San Francisco Chronicle
@audreycoopersfVisit Website

Edward Malthouse
Haven Professor, Medill School, Northwestern University


Tim Franklin
Senior Associate Dean, Medill School, Northwestern University
@TimAFranklinVisit Website

Session Audio

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