This session will integrate insights from the front lines of networks and startup studios and delve into industry opportunities and operational realities of mounting a successful podcast strategy
The current podcast industry had its big bang moment in 2014, the year that Serial launched. Apple made its podcast app a default on millions of phones, and audiences started forming new media consumption habits by how they listen to spoken word and narrative audio journalism.
Now 5 years into a new golden age of audio, the stakes have gotten higher. Major platforms from Spotify to Google have joined the fray, advertisers are flocking, Hollywood has taken interest, and the influx of new podcasts has tripled to the tune of 30,000 new shows debuting per month.
For both legacy and digital publishers, journalists, and independent creators, this rapid growth and innate qualities of the podcast medium offer new revenue and audience engagement opportunities and the potential for sustainable business models that are otherwise scarce in the media sector.
This session will integrate insights from the front lines of networks and startup studios and delve into industry opportunities and operational realities of mounting a successful podcast strategy.
Suggested Speaker(s)
- Juleyka Lantigua-Williams
Founder and CEO, Lantigua Williams & Co - Jake Shapiro
Co-founder and CEO, RadioPublic PBC