A journlists guide to understanding digital advertising and revenue
You’ve seen the ads. You’re annoyed by the ads. In fact you probably hate the ads. But have you ever wondered how much money to ads are actually worth? In the old days it was easy, your sales team had a rate card and sold ads to local businesses and that was it. And while local sales are part of the equation still today, more and more revenue is being acquired via something called programmatic where computers actually bid to place an ad on your website each time a page is opened or video played. We’ll show you how that works and why journalists should care.
Suggested Speaker(s)
- Rob Gates
Senior Business Intelligence Analyst, Gannett / USA TODAY Network - TBA