Explaining the explainer: How to make videos that resonate

You watch video. You love video. But do you know how to make a good video?

For organizations that publish direct to platforms, watch time and views become central indicators of success. The data built from years of publishing to YouTube and Facebook have resulted in a list of best practices that often stray from traditional broadcast video. Further, the way a platform like YouTube developed from everyday users has changed the style of filming. How do these frameworks guide video production at the top makers of viral news video? And When should we break the guidelines that only serve to increase views or draw people in for the wrong reasons?

Suggested Speaker(s)

  • Imaeyen Ibanga
    Senior Producer/Presenter, AJ+
  • Joel Stonington
    Senior Producer, AJ+