The New Reader Revenue Relationship: Membership Models, Subscriptions and Paywalls

So you want to charge your readers but don't know where to start or are overwhelmed by all of the different models out there? This dynamic Q&A session features four experts who work on an array of membership models and are ready to answer your own questions. You will walk away with best practices and ideas to apply to your newsroom including:

  • what to consider in the pivot to a paid model.
  • Understanding what, why, and how readers are willing to pay for content — and why managing the customer journey will be increasingly important.
  • The key models that can be deployed and the associated metrics

Who is this session designed for?

  • Senior editorial staff looking to shape content strategy and workflows that underpin subscriber or member growth.
  • Product leaders who want to develop or optimise a paid proposition across platforms.
  • Technologists considering how to build out a best-of-breed marketing / editorial stack that supports multiple reader revenue streams.


Sonali Verma
Senior Products Manager, Analytics, The Globe and Mail
@SVerma__Visit Website

Jason Bade
Co-Founder and President, Pico
@jasonwbadeVisit Website


Ariel Zirulnick
Fund Director, Membership Puzzle Project
@azirulnickVisit Website