Explaining the Explainer: How to Make Videos that Resonate

You watch video. You love video. But do you know how to make a good video? For organizations that publish direct to platforms, watch time and views are the central indicators of success. Learn how these frameworks guide video production and when you should break the rules in this essential video masterclass.

This session is designed for:

  • Newsrooms that would like to produce better long-form videos
  • Journalists trying to understand how watch time and views reflect viral elements
  • Leaders looking for tangible workflow additions to take back to their home institutions


Imaeyen Ibanga
Senior Context Producer and Presenter, AJ+

Versha Sharma
Managing Editor and Senior Correspondent, NowThis

Valerie Lapinski
Managing Producer, Vox Video, Vox
@lapinskiVisit Website

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