The Readers You Have Or the Readers You Want?

Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend this discussion to learn how to reach the demographics you are not, without alienating your current base.

This session is designed for:

  • Newsrooms interested in new and different readerships
  • Leaders ready to confront hard realities about who they serve and what that says
  • Anyone who would like to learn more about strategies and experiments to expand reach


Andrew Losowsky
Head of Coral, Vox Media
@coralprojectVisit Website

Lilah Raptopoulos
US Head of Audience Engagement, Financial Times

Ashley Alvarado
Director, Community Engagement, Southern California Public Radio (KPCC + LAist)
@ashleyalvaradoVisit Website

Session Audio

Social Conversation