Creating, Growing and Monetizing Effective Newsletters

Get a handle on the mechanics of newsletters in this workshop covering sign-up forms, analytics reports and list cleanup, and learn how to refine your message to better match your target audiences, identify your value proposition and help your newsletter stand out from the crowd.

This session is designed for:

  • Newsrooms looking for an effective, monetizable newsletter strategy
  • Journalists finding themselves struggling with Mailchimp tools and analytics reports
  • Anyone looking to branch out and launch their own newsletter


Luis Gomez
Publisher, CA//MEDIA//JOBS Newsletter
@RunGomezVisit Website

Mike McPhate
Writer, California Sun
@mmcphateVisit Website

Mandy Hofmockel
Deputy Editor - News,, Newsday
@mandyhofmockelVisit Website

Session Audio

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