Real Life Local News Revenue Experiments (That Aren't Advertising)

The myriad and manifest funding challenges facing local news won't be resolved by the whims of the big global brands or via incremental tweaks to an old advertising model, but with new business models that drive revenue in entirely new ways.

This session is designed for:

  • Publishers looking for newsroom-relevant revenue to bolster or replace old models
  • Anyone interested in new ways to support the work of local news organizations
  • Advocates who want to peel back exclusionary layers of subscriptions and paywalls


David Cohn
Senior Director, Alpha Group, Advance Digital

Kim Bui
Director, Audience Innovation, Arizona Republic
@kimbuiVisit Website

André Natta
Editorial Director, Lenfest Local Lab, Lenfest Institute for Journalism
@acnattaVisit Website

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