Reddit: The Highly-Engaging Content Source That You May Be Overlooking

Reddit's 100k+ topic-oriented communities are a tremendously broad and deep resource for anyone sourcing stories, but can be frustratingly labyrinthian for the uninitiated. This session will deliver story-sourcing best-practices, knowledge of site taxonomy and tactical skills to chase leads and spark ideas.

This session is designed for:

  • Newsrooms looking to tap hyper-local, -specific and -engaged networks
  • Anyone interested in sourcing unique, innovative stories cheaply and efficiently
  • Publishers that would like to establish product-forward story sourcing and content discovery


Gabriel Sands
Senior Partnerships Manager, News & Journalism, reddit
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Haley Correll
Former Audience Engagement Editor, The Times-Picayune
@HaleyCorrellVisit Website

Alexandra Ptachick
Audience Editor, Emerging Platforms, USA TODAY
@alexptachickVisit Website


Anna Kim
Senior Manager, Media Partnerships, Reddit
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