Kim oversees both innovation and audience development for The Philadelphia Inquirer. The Innovation Desk is dedicated to experimentation in digital storytelling, and the team of developers, visual journalists and rotating reporters focus on developing new digital storytelling methods both on and off-platform. The audience team is responsible for social engagement, social video, SEO, newsletters and newsroom analytics. Over the past 12 years, Kim's focused on developing audience and innovation strategies for several major news organizations around the world. As an Editor at Bloomberg News, Kim managed the product development and editorial strategy for real-time journalism across Europe and the Middle East. She also served as Head of Audience for CBS Local Digital, overseeing a team of social media editors and led best practices for local television and radio newsrooms across the U.S.