Aggregating or curating like-minded content from others to publish on your site and syndicating your own content on complementary sites are tools for maximizing your content's reach and revenue generation. However, there is a fine balance to strike when engaging in these strategies. This session focuses on best practices that balance short and long-term value for publishers and editors.
Who is this session designed for?
- Journalists trying to extend their reach by syndicating their content without diluting their brand or credibility.
- Editors of small to mid-sized sites seeking to augment the content on their sites via manual and automated aggregation/curation techniques.
- Publishers interested in exploring revenue optimization and cost-saving strategies by syndication of their own content and complementary content aggregation/curation.