Aggregating or curating like-minded content from others to publish on your site and syndicating your own content on complementary sites are tools for maximizing your content's reach and revenue generation. However, there is a fine balance to strike when engaging in these strategies. This session focuses on best practices that balance short and long-term value for publishers and editors.
Who is this session designed for?
- Journalists trying to extend their reach by syndicating their content without diluting their brand or credibility.
- Editors of small to mid-sized sites seeking to augment the content on their sites via manual and automated aggregation/curation techniques.
- Publishers interested in exploring revenue optimization and cost-saving strategies by syndication of their own content and complementary content aggregation/curation.
Speakers
Aya Uryu
Chief Operating Officer, Nordot USA
@ayauryuu • Visit Website
York Eggleston IV
Co-Founder & CEO, Widespider, LLC
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Moderator
Chris Krewson
Executive Director, LION Publishers
@ckrewson • Visit Website