Best Practices: Personalizing News to Increase Audience Engagement

  • Friday – 10:00 AM – 11:00 AM
  • The Midway | Napoleon Ballroom - 3rd Floor | Sheraton
  • ##ONA19MW

We all know that a better user experience translates to increased overall engagement. This session looks specifically at the ways personalizing a reader's experience - particularly for context and accessibility - with a news site effectively translates into increased loyalty and monetization opportunities. Our experts are ready to answer all of your questions to help you walk away with best practices and ideas to implement in your newsroom.

Speakers

Grace Stoeckle - User Experience Strategist & Researcher, Four Kitchens
@feral_ux | https://www.fourkitchens.com/

Moderator

Jessica Clark - Executive Director, Dot Connector Studio
@dotcostudio | http://dotconnectorstudio.com/