Best Practices: Personalizing News to Increase Audience Engagement

We all know that a better user experience translates to increased overall engagement. This session looks specifically at the ways personalizing a reader's experience - particularly for context and accessibility - with a news site effectively translates into increased loyalty and monetization opportunities. Our experts are ready to answer all of your questions to help you walk away with best practices and ideas to implement in your newsroom.

Speakers

Hersh Patel
Founder, Hindsight
@hershpatel91Visit Website

Grace Stoeckle
User Experience Strategist & Researcher, Four Kitchens
@feral_uxVisit Website

Moderator

Jessica Clark
Executive Director, Dot Connector Studio
@dotcostudioVisit Website