How Do You Decide What is Trustworthy?

The erosion of trust for news has been deeply detrimental at a societal level. Journalists have a process for deciding what is trustworthy, but does the audience understand what that looks like? This panel will focus on concrete ideas and tools for your newsroom to consider for interventions in the trust crisis.

Who is this session designed for?

  • Anyone in the newsroom concerned about how to demonstrate the trustworthiness of their journalism.
  • Folks curious about how to gain their audience's trust.
  • Anyone who finds themselves lying in bed at night wondering who gets to decide what is true.


Tessa Sproule
Co-Founder and Co-CEO, Vubble
@tessasprouleVisit Website

Matt Sheehan
Faculty, College of Journalism and Communications, University of Florida

Lyric Jain
Founder and CEO, Logically
@LogicallyHQVisit Website


Sally Lehrman
CEO, The Trust Project
@journethicsVisit Website