[RSVP] Sponsored Conversation: The Science of Trust Sponsored by University of Florida College of Journalism and Communications

  • Wednesday – 3:30 PM – 5:00 PM
  • Treme - 2nd Floor | InterContinental
  • #ONA19

This event is presented by University of Florida College of Journalism and Communications

What if local newsrooms could use insights from social, behavior and cognitive science to better connect with their communities and build trust? The University of Florida College of Journalism and Communications, with the News Integrity Initiative, has spent the last year diving into this research and talking to experts to understand how trust is built or lost, and to identify approaches and mindsets that can build trust. Join us for this active and informative session as we share and workshop tools to help local news strengthen our public discourse.

This event is designed for:

  • Journalists and editors working in newsrooms who want better models of engagement and building trust with communities
  • Organizations working in the trust space, or considering entering the trust discussion
  • Nerds who love social science research and want help applying it to their work.

This event is open to ONA19 attendees, as well as those not able to attend ONA19. An RSVP is required for this event regardless of ONA19 registration status: RSVP here


  • Prof. Ann Christiano is the Frank Karel Chair in Public Interest Communications at the University of Florida. She's building the academic discipline of public interest communications, which uses science-driven strategic communications and storytelling to advance positive social change. A former senior communications officer at the Robert Wood Johnson Foundation, her work addressed social factors that drive health and well being.
    Twitter: @aechristiano
  • Dr. Annie Neimand is the research director at UF's Center for Public Interest Communications. She uses her sociology Ph.D. to work with organizations to apply behavioral, cognitive and social science to their work. She leads the research arm of frank, an annual meeting that connects practitioners, funders, journalists, scholars and activists working on public interest movements around the world.
    Twitter: @annieneimand
  • Matt Sheehan is a member of the journalism faculty at the UF College of Journalism and Communications. He's spent his career, so far, working in established and emerging media, including as inaugural director of the UF Innovation News Center (the nation's largest student-powered public media newsroom), COO of a media startup and as an assistant news editor at The Washington Post.
    Twitter: @mattsheehan


Ann Christiano

Annie Neimand

Matt Sheehan