The social channel that nobody's talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new and difficult to engage audience cohorts and segments. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees.
This session is designed for:
- Newsrooms looking for an alternative to email newsletters
- Leaders interested in new potential revenue streams
- Engagement professions looking to speak to difficult to reach audiences