The social channel that nobody's talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences — often ones that are underserved by traditional digital journalism. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees.
This session is designed for:
- Newsrooms looking for an alternative to email newsletters
- Leaders interested in new potential revenue streams
- Engagement professionals looking to reach audiences who have less time and resources
Speakers
![](https://ona19.journalists.org/wp-content/plugins/ona-archive/sites/ona19/wp-content/uploads/sites/17/2019/06/David-Cohn.jpg%3Fw=467)
David Cohn
Senior Director, Alpha Group, Advance Digital
@digidave
![](https://ona19.journalists.org/wp-content/plugins/ona-archive/sites/ona19/wp-content/uploads/sites/17/2019/06/Katlyn-Alo-e1561052530923-1.jpg%3Fw=465)
Katlyn Alo
Data Reporter and News Apps Director, Outlier Media
@kat_alo • Visit Website