The social channel that nobody's talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences — often ones that are underserved by traditional digital journalism. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees.
This session is designed for:
- Newsrooms looking for an alternative to email newsletters
- Leaders interested in new potential revenue streams
- Engagement professionals looking to reach audiences who have less time and resources