A Balanced Diet for Digital Products: Cross-Functional Teams and Stakeholder “Food Groups”

In order to develop effective digital journalism products, newsroom leaders need to understand the different “food groups” involved, including editorial, advertising, development, marketing, design, engagement and analytics elements. Attend this vibrant panel and get a handle on cross-functional management.

This session is designed for:

  • Newsroom veterans moving into new product roles
  • News leaders who want to manage delicate church-state balances
  • Anyone who would like to better understand the value of cross-functional teams


Kellen Henry
Product Manager, The New York Times
@kellenhenryVisit Website

Becky Pallack
Product Manager, Arizona Daily Star
@BeckyPallackVisit Website

Session Audio