The Readers You Have Or the Readers You Want?

  • Friday – 4:00 PM – 5:00 PM
  • Rhythms II + III - 2nd Floor | Sheraton
  • #ONA19Readers

Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend this discussion to learn how to reach the demographics you are not, without alienating your current base.

This session is designed for:

  • Newsrooms interested in new and different readerships
  • Leaders ready to confront hard realities about who they serve and what that says
  • Anyone who would like to learn more about strategies and experiments to expand reach


Lilah Raptopoulos - US Head of Audience Engagement, Financial Times
@lilahrap |

Ashley Alvarado - Director, Community Engagement, Southern California Public Radio (KPCC + LAist)
@ashleyalvarado |

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