Real Life Local News Revenue Experiments (That Aren't Advertising)

  • Thursday – 11:30 AM – 12:30 PM
  • Waterbury Ballroom - 2nd Floor | Sheraton
  • #ONA19Experiment
  • Session audio will be posted

The myriad and manifest funding challenges facing local news won't be resolved by the whims of the big global brands or via incremental tweaks to an old advertising model, but with new business models that drive revenue in entirely new ways.

This session is designed for:

  • Publishers looking for newsroom-relevant revenue to bolster or replace old models
  • Anyone interested in new ways to support the work of local news organizations
  • Advocates who want to peel back exclusionary layers of subscriptions and paywalls


David Cohn - Senior Director, Alpha Group, Advance Digital
@digidave |

Kim Bui - Director, Audience Innovation, Arizona Republic
@kimbui |

André Natta - Editorial Director, Lenfest Local Lab, Lenfest Institute for Journalism
@acnatta |

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