Use Email Automation to Deliver Mini-Courses and Activate your Archives

  • Thursday – 2:30 PM – 3:30 PM
  • Grand Ballroom D - 5th Floor | Sheraton
  • #ONA19Archives
  • Session will be livestreamed
  • Session audio will be posted

Learn how (and why) to distill your archives and content expertise into bite-sized email series that allow subscribers to learn at their own pace, and get tips, lessons learned, metrics and feedback from the email-course building teams at Pew Research Center, The Washington Post, Buzzfeed and The New Yorker.

This session is designed for:

  • Reporters, editors and audience engagement teams seeking new ways to reach their audiences
  • Newsrooms of all sizes with an archive of stories to share
  • Newsletter producers interested in tips to better use the email format

Speakers

Ariana Rodriguez-Gitler - Digital Producer, Pew Research Center
@arianarg | http://www.arianarg.com

Andrea Caumont - Digital Engagement Manager, Pew Research Center
@tinythings |

Tanya Sichynsky - Newsletter Editor, The Washington Post
@tanyasic |

Moderator

Dan Oshinsky - Founder, Inbox Collective
@danoshinsky | http://notanewsletter.com

Social Conversation