Use Email Automation to Deliver Mini-Courses and Activate your Archives

Learn how (and why) to distill your archives and content expertise into bite-sized email series that allow subscribers to learn at their own pace, and get tips, lessons learned, metrics and feedback from the email-course building teams at Pew Research Center, The Washington Post, Buzzfeed and The New Yorker.

This session is designed for:

• Reporters, editors and audience engagement teams seeking new ways to reach their audiences
• Newsrooms of all sizes with an archive of stories to share
• Newsletter producers interested in tips to better use the email format

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