Reddit: The Highly-Engaging Content Source That You May Be Overlooking

  • Thursday – 11:30 AM – 12:30 PM
  • Rhythms II + III - 2nd Floor | Sheraton
  • #ONA19Reddit
  • Session audio will be posted

Reddit's 100k+ topic-oriented communities are a tremendously broad and deep resource for anyone sourcing stories, but can be frustratingly labyrinthian for the uninitiated. This session will deliver story-sourcing best-practices, knowledge of site taxonomy and tactical skills to chase leads and spark ideas.

This session is designed for:

  • Newsrooms looking to tap hyper-local, -specific and -engaged networks
  • Anyone interested in sourcing unique, innovative stories cheaply and efficiently
  • Publishers that would like to establish product-forward story sourcing and content discovery


Gabriel Sands - Senior Partnerships Manager, News & Journalism, reddit
u/igabeup |

Haley Correll - Former Audience Engagement Editor, The Times-Picayune
@HaleyCorrell |

Alexandra Ptachick - Audience Editor, Emerging Platforms, USA TODAY
@alexptachick |


Anna Kim - Senior Manager, Media Partnerships, Reddit

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