{"id":1368,"date":"2019-07-03T22:08:17","date_gmt":"2019-07-03T22:08:17","guid":{"rendered":"https:\/\/ona19.journalists.org\/?post_type=sponsors&#038;p=1368"},"modified":"2019-07-03T22:08:17","modified_gmt":"2019-07-03T22:08:17","slug":"the-globe-and-mail","status":"publish","type":"sponsors","link":"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/","title":{"rendered":"The Globe and Mail"},"content":{"rendered":"<p>The Globe and Mail\u2019s innovative predictive analytics tool, Sophi, was built in-house by data scientists to optimize both ad revenue and subscription revenue, going beyond simply measuring clicks and time spent to help newsrooms understand what readers value. It helps their newsroom focus on creating high-quality content that acquires and retains subscribers, and build the business they want to become in the future. It solves the two major problems of what to paywall and what to promote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Globe and Mail\u2019s innovative predictive analytics tool, Sophi, was built in-house by data scientists to optimize both ad revenue and subscription revenue, going beyond simply measuring clicks and time spent to help newsrooms understand what readers value. It helps their newsroom focus on creating high-quality content that acquires and retains subscribers, and build the [&hellip;]<\/p>\n","protected":false},"featured_media":1369,"template":"","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"https:\/\/www.globeandmail.com","_sponsor_tagline":"","_sponsor_level":"Midway Participant","spay_email":""},"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Globe and Mail &mdash; ONA19 Sponsor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Globe and Mail &mdash; ONA19 Sponsor\" \/>\n<meta property=\"og:description\" content=\"The Globe and Mail\u2019s innovative predictive analytics tool, Sophi, was built in-house by data scientists to optimize both ad revenue and subscription revenue, going beyond simply measuring clicks and time spent to help newsrooms understand what readers value. It helps their newsroom focus on creating high-quality content that acquires and retains subscribers, and build the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/07\/TGAM-Square-RGB-2019-Eshow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Bill Brady\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/07\/TGAM-Square-RGB-2019-Eshow.png\",\"width\":690,\"height\":690},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/\",\"name\":\"The Globe and Mail &mdash; ONA19 Sponsor\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/#primaryimage\"},\"datePublished\":\"2019-07-03T22:08:17+00:00\",\"dateModified\":\"2019-07-03T22:08:17+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sponsors\/the-globe-and-mail\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sponsors\/1368"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sponsors"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/sponsors"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media\/1369"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=1368"}],"wp:term":[{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=1368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}