{"id":2339,"date":"2019-08-22T21:59:26","date_gmt":"2019-08-22T21:59:26","guid":{"rendered":"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/"},"modified":"2019-08-22T21:59:26","modified_gmt":"2019-08-22T21:59:26","slug":"amy-adams-harding","status":"publish","type":"ona_speaker","link":"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/","title":{"rendered":"Amy Adams Harding"},"content":{"rendered":"<p>Amy is the Director of Analytics and Revenue Optimization for News and Publishing at Google.  Her teams oversee both ads and non-ads revenue opportunities for Google\u2019s News partners, covering solutions that leverage AdManager technology as well as the News Consumer Insights analytical framework. In developing data-driven tools and resources for news organizations, Amy and her team remain committed to pushing the frontiers of monetization for publishers in ads and non-ads related capacities.<\/p>\n<p>Amy\u2019s roots in media and analytics run deep. Her first job out of college was at NBC in GE\u2019s Financial Management Program.  Amy then joined a small startup called DoubleClick in 1997 to establish their Sales Analytics team.  In 2008, she joined Google as part of the DoubleClick acquisition where she was a VP and founding member of the AdX team.<\/p>\n<p>Amy graduated cum laude from Duke and is, as you might expect, a rabid college hoops fan.<\/p>\n","protected":false},"featured_media":2340,"template":"","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"Amy","last_name":"Adams Harding","title":"Director of Analytics and Revenue Optimization, News and Publishing","organization":"Google","website":"","twitter":"adamsharding","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amy Adams Harding &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amy Adams Harding &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"Amy is the Director of Analytics and Revenue Optimization for News and Publishing at Google. Her teams oversee both ads and non-ads revenue opportunities for Google\u2019s News partners, covering solutions that leverage AdManager technology as well as the News Consumer Insights analytical framework. In developing data-driven tools and resources for news organizations, Amy and her [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/08\/Amy-Adams-Harding-e1566504406551-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/08\/Amy-Adams-Harding-e1566504406551-1.jpg\",\"width\":500,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/\",\"name\":\"Amy Adams Harding &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/#primaryimage\"},\"datePublished\":\"2019-08-22T21:59:26+00:00\",\"dateModified\":\"2019-08-22T21:59:26+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/speaker\/amy-adams-harding\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/2339"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media\/2340"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}