{"id":3165,"date":"2019-09-14T15:02:29","date_gmt":"2019-09-14T15:02:29","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/23518363\/"},"modified":"2019-09-14T15:02:29","modified_gmt":"2019-09-14T15:02:29","slug":"23518363","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/23518363\/","title":{"rendered":"Unconference 4: How Media Literacy Can Win You the Digital Subscription Race"},"content":{"rendered":"

This event is possible through the support of Chorus by Vox Media<\/a><\/strong><\/em>
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\nPresenter: <\/strong>Luis Gomez is a digital journalist and publisher of the CA\/\/MEDIA\/\/JOBS Newsletter.

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\nA new reader found your article on Facebook or Google. They hit a paywall asking them for money. They complain. This scenario, too common for most journalists on the web, also happens to be the single biggest missed opportunity to education and gain new digital subscribers. This ONA unconference talk proposes a media literacy solution to turning confused readers into subscribed readers. I will take you step-by-step through the process of creating and promoting content that will educate new readers about your mission, your methodology and your efforts for fairness and truth.
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\nLink:
\nhttps:\/\/twitter.com\/RunGomez<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568476800,"end_time":1568480400,"moderators":[[]],"hashtag":["ONAUncon"],"soundcloud":[],"scribble":[],"viafoura":["y"],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"\nUnconference 4: How Media Literacy Can Win You the Digital Subscription Race — ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/23518363\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unconference 4: How Media Literacy Can Win You the Digital Subscription Race — ONA19\" \/>\n<meta property=\"og:description\" content=\"<em><strong>This event is possible through the support of <a href="https:\/\/ona19.journalists.org\/sponsors\/chorus-by-vox-media\/">Chorus by Vox Media<\/a><\/strong><\/em> <br> <br> <strong>Presenter: <\/strong>Luis Gomez is a digital journalist and publisher of the CA\/\/MEDIA\/\/JOBS Newsletter.<br> <br> A new reader found your article on Facebook or Google. They hit a paywall asking them for money. They complain. This scenario, too common for most […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/23518363\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/23518363\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/23518363\/\",\"name\":\"Unconference 4: How Media Literacy Can Win You the Digital Subscription Race — ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-09-14T15:02:29+00:00\",\"dateModified\":\"2019-09-14T15:02:29+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/23518363\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/3165"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1041"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=3165"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=3165"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=3165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}