{"id":3101,"date":"2019-09-12T01:25:11","date_gmt":"2019-09-12T01:25:11","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/24242840\/"},"modified":"2019-09-23T14:31:11","modified_gmt":"2019-09-23T14:31:11","slug":"24242840","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/24242840\/","title":{"rendered":"[Sponsored] Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement"},"content":{"rendered":"<p><em><strong>This event is presented by <a href=\"https:\/\/ona19.journalists.org\/sponsors\/chartbeat\/\">Chartbeat<\/a><\/strong><\/em><\/p>\n<p>Anchoring the news industry\u2019s move toward reader revenue is an equally dynamic shift in reader behavior \u2013 a shift that has implications for the the next generation of audience development and content strategy. In this year\u2019s annual report on the state of reader engagement, Chartbeat\u2019s Chief of Data Science, Engineering and Product focuses on key opportunities for publishers as they evolve strategies around acquisition, user experience, conversion, and content attribution. Spanning tens of thousands of sites worldwide and more than 50 billion monthly pageviews, Chartbeat\u2019s analysis offers the most comprehensive view of reader behavior across news and media sites.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568390400,"end_time":1568394000,"moderators":[[]],"hashtag":[""],"soundcloud":["682983119"],"scribble":[""],"viafoura":["n"],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[""],"resources":[""],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Sponsored] Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/24242840\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Sponsored] Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"This event is presented by Chartbeat Anchoring the news industry&#8217;s move toward reader revenue is an equally dynamic shift in reader behavior &#8211; a shift that has implications for the the next generation of audience development and content strategy. In this year&#8217;s annual report on the state of reader engagement, Chartbeat&#8217;s Chief of Data Science, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/24242840\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-23T14:31:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/24242840\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/24242840\/\",\"name\":\"[Sponsored] Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-09-12T01:25:11+00:00\",\"dateModified\":\"2019-09-23T14:31:11+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/24242840\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/3101"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/featuredsponsor":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sponsors\/1434"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/2620"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=3101"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=3101"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=3101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}