{"id":3055,"date":"2019-09-11T04:31:40","date_gmt":"2019-09-11T04:31:40","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/23518454\/"},"modified":"2019-10-08T18:51:44","modified_gmt":"2019-10-08T18:51:44","slug":"23518454","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/23518454\/","title":{"rendered":"Texting To Your Audience"},"content":{"rendered":"<p>The social channel that nobody\u2019s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences \u2014 often ones that are underserved by traditional digital journalism. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees.<\/p>\n<p><strong>This session is designed for:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Newsrooms looking for an alternative to email newsletters<\/li>\n<li>Leaders interested in new potential revenue streams<\/li>\n<li>Engagement professionals looking to reach audiences who have less time and resources<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568471400,"end_time":1568475000,"moderators":[[]],"hashtag":["ONA19Text"],"soundcloud":["685736569"],"scribble":[""],"viafoura":["y"],"youtube":[""],"vimeo":[""],"facebook":[""],"trint":[],"slideshare":[""],"livestream":[""],"resources":["<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/newsroom19.journalists.org\/2019\/09\/12\/text-a-journalist-and-other-nontraditional-revenue-experiments-in-local-newsrooms\/\">Text a Journalist, and other nontraditional revenue experiments in local newsrooms \u2014 Student Newsroom<\/a>"],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Texting To Your Audience &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/23518454\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Texting To Your Audience &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"The social channel that nobody&#8217;s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences \u2014 often ones that are underserved by traditional digital journalism. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees. This session is designed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/23518454\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-08T18:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/23518454\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/23518454\/\",\"name\":\"Texting To Your Audience &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-09-11T04:31:40+00:00\",\"dateModified\":\"2019-10-08T18:51:44+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/23518454\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/3055"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1031"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1277"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=3055"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=3055"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=3055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}