{"id":3054,"date":"2019-09-11T03:44:36","date_gmt":"2019-09-11T03:44:36","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/23518294\/"},"modified":"2019-10-04T18:25:47","modified_gmt":"2019-10-04T18:25:47","slug":"23518294","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/23518294\/","title":{"rendered":"Getting People to Pay for Local News Online"},"content":{"rendered":"<p>Going beyond page views and duration, analysts with Northwestern\u2019s Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will present research findings that detail who pays for local news online, and why.<\/p>\n<p><strong>This session is designed for:<\/strong><\/p>\n<ul>\n<li>Newsroom leaders looking to capture the metrics that better correspond to a reader-pay model<\/li>\n<li>Publishers interested in what motivates readers to pay, and the consumption habits of those that do<\/li>\n<li>Anyone seeking to understand the state of play in local news online<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568298600,"end_time":1568302200,"moderators":[["Tim Franklin"]],"hashtag":["ONA19LocalRev"],"soundcloud":["683056674"],"scribble":[""],"viafoura":["y"],"youtube":[""],"vimeo":[""],"facebook":[""],"trint":[],"slideshare":["https:\/\/www.slideshare.net\/onlinenewsassociation\/getting-people-to-pay-for-local-news-online-ona19"],"livestream":[""],"resources":[""],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting People to Pay for Local News Online &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/23518294\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting People to Pay for Local News Online &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"Going beyond page views and duration, analysts with Northwestern&#8217;s Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will present research findings that detail who pays for local news online, and why. This session is designed for: Newsroom leaders looking to capture the metrics that better correspond [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/23518294\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-04T18:25:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/23518294\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/23518294\/\",\"name\":\"Getting People to Pay for Local News Online &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-09-11T03:44:36+00:00\",\"dateModified\":\"2019-10-04T18:25:47+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/23518294\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/3054"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1532"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1383"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1050"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1037"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=3054"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=3054"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=3054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}