{"id":2832,"date":"2019-09-06T00:45:09","date_gmt":"2019-09-06T00:45:09","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/24505427\/"},"modified":"2019-09-08T17:42:43","modified_gmt":"2019-09-08T17:42:43","slug":"24505427","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/24505427\/","title":{"rendered":"Getting Real With Audience Engagement: Practical Advice to Drive Your Newsroom with Purpose"},"content":{"rendered":"<p>Building a loyal audience means building a more sustainable outlet. For this reason and more, audience engagement should be woven into everyone&#39;s role in a newsroom \u2013 however, agreeing on how that works can be a challenge. This session is about tangible strategies and applications that help you get there, with everyone on the same page. It will help clarify your understanding of this popular subject, while also equipping you with best practices and ideas for tools to amplify your engagement practices and shift your newsroom culture.<br><br \/>\n<br><br \/>\n<strong>Who is this session designed for?<\/strong><br><br \/>\n<ul><br \/>\n\t<li>Anyone overwhelmed by all the engagement buzz, and still looking for concrete ways to build a loyal audience or engage readers in their stories.<\/li><br \/>\n\t<li>Newsroom leaders looking for inspiration and ideas to go beyond the usual social media + newsletter strategy.<\/li><br \/>\n\t<li>Smaller budget outlets who are worried audience engagement means you need to spend a lot of money.<\/li><br \/>\n<\/ul><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568295000,"end_time":1568298600,"moderators":[["Penny Riordan"]],"hashtag":["#ONA19MW"],"soundcloud":[],"scribble":[],"viafoura":["n"],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[134],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting Real With Audience Engagement: Practical Advice to Drive Your Newsroom with Purpose &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/24505427\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Real With Audience Engagement: Practical Advice to Drive Your Newsroom with Purpose &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"Building a loyal audience means building a more sustainable outlet. For this reason and more, audience engagement should be woven into everyone&#039;s role in a newsroom &#8211; however, agreeing on how that works can be a challenge. This session is about tangible strategies and applications that help you get there, with everyone on the same [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/24505427\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-08T17:42:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Brian Duff\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/24505427\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/24505427\/\",\"name\":\"Getting Real With Audience Engagement: Practical Advice to Drive Your Newsroom with Purpose &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-09-06T00:45:09+00:00\",\"dateModified\":\"2019-09-08T17:42:43+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/24505427\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/2832"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/2764"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/2765"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/2766"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/2767"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=2832"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=2832"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=2832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}