{"id":1933,"date":"2019-08-08T14:22:28","date_gmt":"2019-08-08T14:22:28","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/23675374\/"},"modified":"2019-10-08T18:35:22","modified_gmt":"2019-10-08T18:35:22","slug":"23675374","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/23675374\/","title":{"rendered":"Explaining the Explainer: How to Make Videos that Resonate"},"content":{"rendered":"<p>You watch video. You love video. But do you know how to make a good video? For organizations that publish direct to platforms, watch time and views are the central indicators of success. Learn how these frameworks guide video production and when you should break the rules in this essential video masterclass.<\/p>\n<p><strong>This session is designed for:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Newsrooms that would like to produce better long-form videos<\/li>\n<li>Journalists trying to understand how watch time and views reflect viral elements<\/li>\n<li>Leaders looking for tangible workflow additions to take back to their home institutions<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568385000,"end_time":1568388600,"moderators":[[]],"hashtag":["ONA19Video"],"soundcloud":["685675453"],"scribble":[""],"viafoura":["y"],"youtube":[""],"vimeo":[""],"facebook":[""],"trint":[],"slideshare":[""],"livestream":[""],"resources":["<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/newsroom19.journalists.org\/2019\/09\/13\/a-good-explainer-video-explained\/\">A good explainer video, explained \u2014 Student Newsroom<\/a>"],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Explaining the Explainer: How to Make Videos that Resonate &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/23675374\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explaining the Explainer: How to Make Videos that Resonate &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"You watch video. You love video. But do you know how to make a good video? For organizations that publish direct to platforms, watch time and views are the central indicators of success. Learn how these frameworks guide video production and when you should break the rules in this essential video masterclass. This session is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/23675374\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-08T18:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/23675374\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/23675374\/\",\"name\":\"Explaining the Explainer: How to Make Videos that Resonate &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-08-08T14:22:28+00:00\",\"dateModified\":\"2019-10-08T18:35:22+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/23675374\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/1933"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1280"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1264"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/2349"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=1933"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=1933"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}