{"id":1895,"date":"2019-08-08T14:22:24","date_gmt":"2019-08-08T14:22:24","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/23518406\/"},"modified":"2019-09-23T19:04:45","modified_gmt":"2019-09-23T19:04:45","slug":"23518406","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/23518406\/","title":{"rendered":"The Readers You Have Or the Readers You Want?"},"content":{"rendered":"<p>Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend this discussion to learn how to reach the demographics you are not, without alienating your current base.<\/p>\n<p><strong>This session is designed for:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Newsrooms interested in new and different readerships<\/li>\n<li>Leaders ready to confront hard realities about who they serve and what that says<\/li>\n<li>Anyone who would like to learn more about strategies and experiments to expand reach<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568390400,"end_time":1568394000,"moderators":[[]],"hashtag":["ONA19Readers"],"soundcloud":["685674496"],"scribble":[""],"viafoura":["y"],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[""],"resources":[""],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Readers You Have Or the Readers You Want? &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/23518406\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Readers You Have Or the Readers You Want? &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend this discussion to learn how to reach the demographics you are not, without alienating your current base. This session is designed for: Newsrooms interested in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/23518406\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-23T19:04:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/23518406\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/23518406\/\",\"name\":\"The Readers You Have Or the Readers You Want? &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-08-08T14:22:24+00:00\",\"dateModified\":\"2019-09-23T19:04:45+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/23518406\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/1895"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1047"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1067"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1021"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=1895"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=1895"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=1895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}