{"id":1864,"date":"2019-08-08T14:22:21","date_gmt":"2019-08-08T14:22:21","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/23518297\/"},"modified":"2020-03-04T18:58:08","modified_gmt":"2020-03-04T18:58:08","slug":"23518297","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/23518297\/","title":{"rendered":"Use Email Automation to Deliver Mini-Courses and Activate your Archives"},"content":{"rendered":"<p>Learn how (and why) to distill your archives and content expertise into bite-sized email series that allow subscribers to learn at their own pace, and get tips, lessons learned, metrics and feedback from the email-course building teams at Pew Research Center, The Washington Post, Buzzfeed and The New Yorker.<\/p>\n<p><strong>This session is designed for:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Reporters, editors and audience engagement teams seeking new ways to reach their audiences<\/li>\n<li>Newsrooms of all sizes with an archive of stories to share<\/li>\n<li>Newsletter producers interested in tips to better use the email format<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568298600,"end_time":1568302200,"moderators":[["Dan Oshinsky"]],"hashtag":["ONA19Archives"],"soundcloud":[""],"scribble":[""],"viafoura":["y"],"youtube":["yKrR2Hf-FVM"],"vimeo":[""],"facebook":[""],"trint":[""],"slideshare":["https:\/\/www.slideshare.net\/onlinenewsassociation\/use-email-automation-to-deliver-minicourses-and-activate-your-archives-ona19-179159484"],"livestream":[""],"resources":[""],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Email Automation to Deliver Mini-Courses and Activate your Archives &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/23518297\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Email Automation to Deliver Mini-Courses and Activate your Archives &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"Learn how (and why) to distill your archives and content expertise into bite-sized email series that allow subscribers to learn at their own pace, and get tips, lessons learned, metrics and feedback from the email-course building teams at Pew Research Center, The Washington Post, Buzzfeed and The New Yorker. 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