{"id":1861,"date":"2019-08-08T14:22:21","date_gmt":"2019-08-08T14:22:21","guid":{"rendered":"https:\/\/ona19.journalists.org\/sessions\/23518293\/"},"modified":"2019-09-23T15:02:41","modified_gmt":"2019-09-23T15:02:41","slug":"23518293","status":"publish","type":"ona_session","link":"https:\/\/ona19.journalists.org\/sessions\/23518293\/","title":{"rendered":"How to Make Facebook Work for Your Local Newsroom"},"content":{"rendered":"<p>Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics to do it. Come for the analytics strategies and walk away with ideas tailored and manageable for small and local newsrooms.<\/p>\n<p><strong>This session is designed for:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Newsroom leaders looking for a network of support and accountability<\/li>\n<li>Engagement editors seeking tips, strategies, goals and ideas<\/li>\n<li>Anyone convinced social can be effective for small and local audience development<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1568298600,"end_time":1568302200,"moderators":[[]],"hashtag":["ONA19FB"],"soundcloud":["683056944"],"scribble":[""],"viafoura":["y"],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[""],"resources":[""],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Facebook Work for Your Local Newsroom &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/sessions\/23518293\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Facebook Work for Your Local Newsroom &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics to do it. Come for the analytics strategies and walk away with ideas tailored and manageable for small and local newsrooms. This session is designed for: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/sessions\/23518293\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-23T15:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nekolaweb\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Adam Nekola\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/sessions\/23518293\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/sessions\/23518293\/\",\"name\":\"How to Make Facebook Work for Your Local Newsroom &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"datePublished\":\"2019-08-08T14:22:21+00:00\",\"dateModified\":\"2019-09-23T15:02:41+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/sessions\/23518293\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions\/1861"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1062"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1063"},{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/speakers\/1069"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=1861"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/event?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}