{"id":2100,"date":"2019-08-16T04:44:15","date_gmt":"2019-08-16T04:44:15","guid":{"rendered":"https:\/\/ona19.journalists.org\/?p=2100"},"modified":"2019-08-23T12:52:04","modified_gmt":"2019-08-23T12:52:04","slug":"find-your-people-with-these-5-sessions-on-audience-development-at-ona19","status":"publish","type":"post","link":"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/","title":{"rendered":"Find your people with these 5 sessions on audience development"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For newsrooms investing in their digital strategy, it\u2019s all about audience. On its face, the idea of audience development is simple: find people interested in your work and keep them coming back with journalism that becomes a necessary part of their lives. Thing is, there are so many avenues to explore \u2014 what the heck is TikTok? \u2014 it might be overwhelming to map the ones that best fit with your newsroom\u2019s strategy. For some ideas on where to begin, check out these five sessions at ONA19 that tackle audience development.<\/span><\/p>\n<h4><a href=\"https:\/\/ona19.journalists.org\/sessions\/23723504\/\"><b>Using Facebook Groups to Engage With Your Readers and Get New Ones<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">As Facebook evolves to focus more on community-building, its Groups tool has gained prominence as a way for users to forge connections and foster relationships with each other. Some newsrooms have created their own Groups around specific topics; for instance, NOLA.com | The Times-Picayune\u2019s \u201cWhere NOLA Eats\u201d Group is a digital gathering space for people interested in New Orleans food, restaurants, recipes and culinary traditions. Join former Times-Picayune food writers <\/span><b>Ann Maloney<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Todd A. Price<\/b><span style=\"font-weight: 400;\"> to learn how they successfully built a community engaged with their journalism.<\/span><\/p>\n\t<!-- Google Ad -->\n\t<div class=\"sponsor-ad\">\n\t\t<p>Special thanks to our <a href=\"\/sponsors\/\">ONA19 sponsors<\/a>, including:\n\t\t<div id='div-gpt-ad-1563570671210-0'>\n\t\t\t<script>\n\t\t\t\tgoogletag.cmd.push(function() { googletag.display('div-gpt-ad-1563570671210-0'); });\n\t\t\t<\/script>\n\t\t<\/div>\n\t<\/div>\n\t\n<h4><a href=\"https:\/\/ona19.journalists.org\/sessions\/23518278\/\"><b>Never Settle for Basic: SEO 101<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Search engine optimization may not be the new and shiny tool for finding readers, but for many newsrooms, it\u2019s still a key component of their overall audience strategy. Freshen up your knowledge with this masterclass on best practices for SEO across editorial, business and product teams, led by <\/span><b>Lisa Sumner<\/b><span style=\"font-weight: 400;\">, Senior SEO Manager for ABC News.<\/span><\/p>\n<h4><a href=\"https:\/\/ona19.journalists.org\/sessions\/23518409\/\"><b>Editorial Experiments to Develop and Refine Your Digital Audience Strategy<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Don\u2019t know where your next audience will come from? Sick of throwing memes at the wall to see what sticks? It\u2019s time to work smarter, not harder \u2014 and one way to do that is by using hypothesis-driven experiments to inform your strategy. <\/span><b>Everdeen Mason<\/b><span style=\"font-weight: 400;\">, Senior Audience Editor for The Washington Post, will lead a session on editorial content experiments, and how they can help you find and grow your audience.\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/ona19.journalists.org\/sessions\/23518406\/\"><b>The Readers You Have Or the Readers You Want?<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Newsrooms might spend a lot of time talking about their audience, but many are only just recently beginning discussions about their <\/span><i><span style=\"font-weight: 400;\">ideal<\/span><\/i><span style=\"font-weight: 400;\"> audience. If you\u2019re interested in finding potential readers you may have left on the shelf, diversifying your audience demographics and expanding your overall reach, head to this session with <\/span><b>Andrew Losowsky<\/b><span style=\"font-weight: 400;\">, Head of The Coral Project at Vox Media, <\/span><b>Lilah Raptopoulos<\/b><span style=\"font-weight: 400;\">, U.S. Head of Audience Engagement for the Financial Times and <\/span><b>Ashley Alvarado<\/b><span style=\"font-weight: 400;\">, Director of Community Engagement for Southern California Public Radio.<\/span><\/p>\n<h4><a href=\"https:\/\/ona19.journalists.org\/sessions\/23627450\/\"><b>Storytelling in Spanish: &#8220;DACAmentation&#8221; and Getting Young Latinx Voices Online and On Air<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Are you reaching today\u2019s growing Latinx audiences? Is your newsroom hiring and empowering a diverse staff of reporters and editors to find the stories that matter to them? Is your coverage being presented on the right platforms? At this session hear insights from <\/span><b>Edie Rubinowitz<\/b><span style=\"font-weight: 400;\">, Associate Professor at Northeastern Illinois University, <\/span><b>Fernando Moreno<\/b><span style=\"font-weight: 400;\">, Chief Operations Officer, Spanish Public Media, <\/span><b>Catherine Perez<\/b><span style=\"font-weight: 400;\">, Information Technology Recruiter with Prestige Staffing and <\/span><b>Monzerrath Gaytan<\/b><span style=\"font-weight: 400;\">, 2018 graduate of NEIU, about reaching Latinx audiences and how best to serve them with your journalism. <\/span><i><span style=\"font-weight: 400;\">The DACAmentation project received support from ONA through the Challenge Fund for Innovation in Journalism Education. Learn more about the <\/span><\/i><a href=\"https:\/\/journalists.org\/2018\/08\/08\/2018-challenge-fund-winners\/\"><i><span style=\"font-weight: 400;\">2018 winners<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<hr \/>\n<p><a href=\"https:\/\/journalists.org\/profiles\/diya-chacko\/\"><i><span style=\"font-weight: 400;\">Diya Chacko<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is an Audience Engagement Editor for the Los Angeles Times. A New Orleans native, Diya graduated with a dual master\u2019s degree from Columbia University\u2019s Earth and Environmental Science Journalism program in 2010. She tends to geek out over dogs, horror movies and journalists learning to code.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For newsrooms investing in their digital strategy, it\u2019s all about audience. On its face, the idea of audience development is simple: find people interested in your work and keep them coming back with journalism that becomes a necessary part of their lives. Thing is, there are so many avenues to explore \u2014 what the heck [&hellip;]<\/p>\n","protected":false},"author":5207,"featured_media":2101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[3,1],"tags":[],"jetpack_featured_media_url":"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/08\/ONA17_Thursday-6712.jpg","jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Find your people with these 5 sessions on audience development &mdash; ONA19<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Find your people with these 5 sessions on audience development &mdash; ONA19\" \/>\n<meta property=\"og:description\" content=\"For newsrooms investing in their digital strategy, it\u2019s all about audience. On its face, the idea of audience development is simple: find people interested in your work and keep them coming back with journalism that becomes a necessary part of their lives. Thing is, there are so many avenues to explore \u2014 what the heck [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA19\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-16T04:44:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-23T12:52:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/01\/fbk-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" value=\"Written by\">\n\t<meta name=\"twitter:data1\" value=\"Diya Chacko\">\n\t<meta name=\"twitter:label2\" value=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" value=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ona19.journalists.org\/#website\",\"url\":\"https:\/\/ona19.journalists.org\/\",\"name\":\"ONA19\",\"description\":\"The 2019 Online News Association Conference\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ona19.journalists.org\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ona19.journalists.org\/wp-content\/uploads\/sites\/17\/2019\/08\/ONA17_Thursday-6712.jpg\",\"width\":5568,\"height\":3712,\"caption\":\"The opening day of ONA17 at the Washington Marriott Wardman Park Hotel on October 5, 2017, in Washington, DC. (Photo by Anya Semenoff\/for the Online News Association)\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/#webpage\",\"url\":\"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/\",\"name\":\"Find your people with these 5 sessions on audience development &mdash; ONA19\",\"isPartOf\":{\"@id\":\"https:\/\/ona19.journalists.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/#primaryimage\"},\"datePublished\":\"2019-08-16T04:44:15+00:00\",\"dateModified\":\"2019-08-23T12:52:04+00:00\",\"author\":{\"@id\":\"https:\/\/ona19.journalists.org\/#\/schema\/person\/81f9538ef498f7a81e054e513cfd3973\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ona19.journalists.org\/2019\/08\/16\/find-your-people-with-these-5-sessions-on-audience-development-at-ona19\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ona19.journalists.org\/#\/schema\/person\/81f9538ef498f7a81e054e513cfd3973\",\"name\":\"Diya Chacko\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ona19.journalists.org\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdbc9751cae6116e7e650a42a014853e?s=96&d=mm&r=g\",\"caption\":\"Diya Chacko\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paaWtP-xS","_links":{"self":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/posts\/2100"}],"collection":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/users\/5207"}],"replies":[{"embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/comments?post=2100"}],"version-history":[{"count":8,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/posts\/2100\/revisions"}],"predecessor-version":[{"id":2365,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/posts\/2100\/revisions\/2365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/media?parent=2100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/categories?post=2100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona19.journalists.org\/wp-json\/wp\/v2\/tags?post=2100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}