small data: how should newsrooms approach intimate data collection about individuals?

As newsrooms start to amass more personal information about individual readers, how do we maintain transparency, security and equity?

A recent New York Times piece raised concerns about global app makers secretly selling user location data. Meanwhile many news organizations have ramped up efforts to collect personal information about readers. As we compile intimate dossiers about our readership, how can we hold ourselves accountable? How can we embrace transparency, security and equity?

Local news in particular has an outsized opportunity to leverage information like real-time location information to send news impacting the health and safety of residents, or alerting people to nearby cultural or civic events. How do we build well-considered and thoughtful experiences in the age of personal data?

Suggested Speaker(s)

  • Sarah Schmalbach
    Product Director, Lenfest Local Lab, Lenfest Local Lab
  • Brent Hargrave
    Engineer, Lenfest Local Lab