A behind-the-scenes look at how to design a true audience-first experience for local news, from the smallest of newsrooms to the largest.
A recent Local News Initiative article asked, “Can local news websites shift from annoying their readers to serving them?” We’re doing just that for McClatchy’s 30 local news sites, and we’ll not only show you what it looks like. We’ll tell you how we’ve navigated complex business problems across a traditionally siloed organization to get buy-in from everyone from the CEO to reporters in our newsrooms. What really goes into a redesign and product experience? It’s more than moving elements on a page and studying the results. We’ll unveil what it really takes to lead a project that has potential to change not only the experience for your audiences, but also the outcome of your business. And we’ll show you what we’ve put into action so far.
Suggested Speaker(s)
- Shannan Bowen
Lead Product Manager, McClatchy - Jessica Gilbert
Director of Design, McClatchy