Member retention: How do we calculate it? What are the benchmarks for it? What can your newsroom do to retain its biggest fans?

Learn how newsrooms like Voice of San Diego, The Marshall Project and the International Consortium of Investigative Journalists are maximizing reader revenue and financial sustainability.

Fundraising without donor retention is like trying to fill a water bucket with holes in it. All progress will be fleeting, no matter how hard you work, and you’ll feel like you’re constantly playing catch up. Learn from newsrooms that have become master hole-fillers. Representatives from Voice of San Diego, The Marshall Project and the International Consortium of Investigative Journalists will unpack how they’re calculating retention and cultivating lasting relationships with readers who support them financially.

Suggested Speaker(s)

  • Rebecca Quarls
    Director of Strategy, News Revenue Hub
  • Amy Wilson-Chapman
    Community Engagement Editor, International Consortium of Investigative Journalists