A behind-the scenes look at Quartz’s experiments in bespoke news curation.
Readers are overwhelmed with an onslaught of subscriptions, newsletters, and push notifications. Quartz is looking at ways to quell the anxiety of an overflowing inbox or overheating smartphone with hyper-personalized news, customized according to reader interests and preferences . We’ll walk you through the ways we got to know our readers and created just the right mix, along with the tools and metrics we’ve devised.
Suggested Speaker(s)
- Adam Pasick
Senior Editor, Quartz - Aisha Hassan
reporter, Quartz