Learn how to write a timely, topical appeal that rallies support around your newsroom’s most impactful work.
The name sort explains it all. Timely topicals are email marketing campaigns that feature your newsroom’s strongest editorial content and help readers understand the merits of supporting it financially. The work featured may have had an impact on a particular reporting subject or community, or it may simply be something that the editorial team is really proud of. During this workshop, you’ll draft a concise email appeal that’s ready to send.
Suggested Speaker(s)
- Rebecca Quarls
Director of Strategy, News Revenue Hub