Using “local listening” technology to surface new voices and issues in your community
Most local newsrooms can no longer deploy an army of beat reporters to connect to and cover a community with their ears to the ground. This “listening gap” diminishes the capacity of newsrooms to root out and report on issues that are most relevant to their local community — especially among people whose voices are often underheard in the media. However, “local listening” technology can now assist newsrooms in improving their local coverage by capturing meaningful conversations in their community on Twitter, talk radio and in person. See how three local news organizations are leveraging listening technology to tell stories that are more reflective of life in the communities they serve.
Suggested Speaker(s)
- Russell Stevens
Co-founder, Cortico